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Erik Showacy

Video Content Production

ErikShowacy@Outlook.com

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Experience:

Film Vandals; Independent Film

Director, Actor, Editor 

  • Founder: Started in 2013 by three CWU graduates, Film Vandals produces 3-4 short films a year.

  • Director: Directed nearly two dozen short films with cast and crew of 25+ people.

  • Accolades: Awarded Best Direction for Soul Pending (‘22) & Invaders from Beyond the Sponge (‘23).

  • Actor: Experienced with a wide range of characters from comedy to drama, & various voice work.

  • Accolades: Awarded Best Actor for Flight Risk (’21), nominated for best actor #Eat the Rich (‘21).

  • Editor: 20 years of Adobe Premiere, 8 years of After Effects & Photoshop (8).

  • Accolades: Best VFX, Best SFX, Best Credits.

 

Freelance

Video Editor & Motion Graphics Designer       

  • Video editing: Producer of commercials, digital ads, political ads, documentaries, narratives.

  • Storytelling techniques: Finding and highlighting the stories found in every life moment.

  • Adobe Products: 20 years of Adobe! Adobe Premiere (20), After Effects (8), Photoshop (8).

 

YMCA

Media Support Contract-1yr

2/2024-12/2024
  • Media Consultation: Consulted content campaign strategies, resulting in a 40% increase in clicks.

  • Media Database: Developed a video and photo library with over 6,000 assets for future use.

  • Media Coverage: Documented 15 camps, highlighting moments w/ photography and videography.

 

Northwest Motorsport 2016-2023

Content Marketing Manager

10/2022-8/2023
  • Creative Leadership: Led 5 direct reports for monthly content campaign creation, strategic planning.

  • Campaign Implementation: Ideate, produce, and launched 24+ campaigns across tv, radio, social, email, paid ads, blog, Youtube, and traditional marketing channels, including 6 live events.

Content Marketing Project Supervisor

8/2021-12/2022
  • Campaign Performance: Boosted campaign interaction by 300% while reducing spend by 75%.

  • Content Strategy Development: 2022 Social Media Plan with supporting content calendar.

  • Media Training: Trained 70+ staff members on utilizing digital media for their communications.

Video Producer

10/2016-8/2020
  • Commercial Production: Ideated, produced, and edited 64+ sales commercials. More than a dozen evergreen campaigns, & holistic year-round brand awareness content support.

  • Product Videos: 300+ unique videos; highlighting lifted trucks out in their natural habitat, increasing YouTube viewership by 4.5 million views in the first 12 months.

  • Social Media Support: Paid and organic content, increasing the click through rate by up to 80%.

  • Social Lead Generation: Executed a Truck Giveaway, increasing year-over-year leads by 10%.

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Education

Central Washington University
BA Communications specializing in Study Production

 

Software

Creative

Adobe Premier Pro (20+yrs), After Effects (8+yrs), Photoshop (8+yrs), Element 3D (6+yrs)

 

Marketing and Office Software

Word and PowerPoint (20+yrs), Excel (4+), Outlook, Canva, SharePoint, Teams, Google Suite, Google Analytics, Trello, Hootsuite, Sprout Social, Wix, WordPress, etc.

 

Skills

Video Production and Motion Graphics

As a one-man band or fully equipped and supported, easily ideating, planning, and producing the following forms of visual media: product highlight videos, training guides, social content, recorded interviews, podcasts, PPC/SEM assets, hero banners, commercials, support for internal communications, and more!

 

Advertising Campaign Strategy

Planning and support to acquire funding, advertise a product, or spread a message. Highly capable throughout pre-production, including data analysis, demographic research, audience building, asset creation, ad targeting, A/B testing, optimization, and reporting.

 

Digital Content Marketing

Develop and maintain engaging, entertaining, and retaining content across all digital channels and mediums. Leveraging storytelling, content funnels, calls-to-action, squeeze pages, content centric SEO tactics, attention grabbing themes and audience retaining tactics.

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Erik Showacy

Video Content Production

ErikShowacy@Outlook.com

"In this industry we don't wait for things to happen, we make them happen."

- Vroot saBinRing

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