Top 5 marketing objectives &
the tactics to achieve them!
There may be some variety in objectives and tactics, but no matter what you sell, no matter the service you provide, at the end of the day every business has the same basic marketing objectives. Luckily, this basic universal need has resulted in a few tried and true methods that have become the foundational infrastructure of multiple successful businesses.
Do any of these objectives align with your business? Allow me to suggest some of the following tactics to help you achieve those objectives!
Foot Traffic
Generating foot traffic is becoming increasingly difficult in the age of ecommerce. The tactics listed below are proven to get customers through your doors.
Tactics to generate foot traffic
Clean, eye-catching brick & mortar
Events with in-store only incentives
Digital ‘foot traffic’ campaigns
Strong online presence
Loyalty programs
Website traffic
There are tons of ways to generate web traffic and no one tactic is going to be a silver bullet. As you expand your business you'll need to expand your tactics, but for now, these will help you solidify your web presence!
Tactics to generate Website traffic
Social media (paid & organic)
Search Engine Optimization
Host industry related blogs
Search engine marketing
Pay per click campaigns
Direct traffic campaigns
Youtube pre-roll ads
Audience Growth
Audience growth can influence much downstream, from social analytics, to sales, repeat business, and more! Think of your friends, you have some you text, some you call, some you message, and maybe some you only talk to when gaming. You'll need to approach your audience growth the same way by contacting your target demographics by the means they find most appealing.
Tactics for growth
Social media (paid and organic)
Search Engine Optimization
Host industry related blogs
Search engine marketing
Pay per click campaigns
Direct traffic campaigns
Youtube pre-roll ads
Customer reviews
Lead Generation
There are two different types of leads. Leads that naturally generate and those you must chase down. These are called inbound and outbound leads. Inbound leads are the leads that come to you. They may come to you through a portal you've created, but you haven't searched them out. Outbound leads are the leads you capture via your marketing tactics.
No matter the type of lead you're generating, it's important to ensure you communicate with potential customers in a way they find appealing, and it never hurts to have an incentive they cannot ignore.
Tactics to Generate Leads
Sales and incentives for first time buyers
Organic & paid social media campaigns
Evergreen TV or Digital commercials
SEO infused blogs and web content
Incentive based squeeze pages
Search Engine Marketing
Content, content, content
Website optimization
Email campaigns
Events
Ecommerce Sales
Increasing e-commerce sales requires understanding your demographics and audience, targeting these individuals or groups with paid advertising and supporting those campaigns with applicable organic content; Whether that is social, blogs, video, or web assets, organic infrastructure is what provides authority to your paid advertising. Customers can easily verify whether your advertising provides an honest perspective of your product and company, or if it is just a facade.
Tactics to increase sales
