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DIY Marketing Tools

Cheerful marketing people brainstorming
Business Meeting

Looking to expand and optimize your marketing?

Rely on the same tools the professionals use! 

Spreadsheets and Data

1

Microsoft Excel

Paid Service

No matter whether you're tracking social analytics, sales, leads, or pots of coffee, Excell is industry standard for just about every industry. Maintaining thorough documentation of analytics, ROI, and spend is extremely important when marketing.

2

Google Sheets

Free Service

Google sheets is Google's answer to Excel. A great free to use option, although not as secure. It's advice not to place sensitive information in these spreadsheets, a third-party cloud will never be as secure as your own internal server or hard drive.

3

Apple Numbers

Free Service

This pre-loaded or free to download software is Apple's answer to Excel. This simplified spreadsheet creator is limited in scope and user friendly. It's simple design allows first time users to adapt with ease, but your rows, functions, and other features are limited.

Video Editing Software

1

Premiere Pro

Paid Service

Premiere Pro is a non-linear video editor. This is industry standard software that you can use too! This program has quite the learning curve, but once mastered there will be nothing stopping you from creating video content for your company. 

2

Davinci Resolve

Free Service

Davinci Resolve is an ever-evolving video editing platform. Original designed for color correction, DR has continued to grow into a well rounded, easy to use, video editing software. Looking to get into video editing, but not ready to commit the money? Davinci Resolve is your answer. 

3

Quik

Free Service

Quik is free mobile editing software from GoPro. No computer needed! While it is a bit limiting in features, it does exactly what it says it does, it'll allow you to edit videos quickly.  

Customer Relationship Management Tools

1

Mailchip

Paid Service

Mailchimp is a great way to maintain and communicate with your audience. Program and utilize scheduled email campaigns to ensure your brand is top of mind, increase profits, and generate leads.

2

Hubspot

Paid Service

Hubspot's automated email campaigns are just part of a suite of this CRM designed to expand with your business. 

3

Salesmate

Paid Service

Salesmate is the perfect software for mobile device-based businesses that rely on call and txt marketing. Simple to use, relatively cheap, if you're mainly working from your handheld device and need a CRM, start here. 

Web and Social Analytics

1

GA4

Free & Paid Service

Google Analytics 4 is an analytics service provided by Google. This tool allows you to track the traffic to your website, where it comes from, a bit about who those visitors are. You can track paid campaigns, UTM links, and just about any other trackable website related data. If you have a website, you needed to get Google Analytics. 

2

Hootsuite

Paid Service

If you are heavily involved on social media platforms you know the pain of having to post to each of your different channels. Thankfully Social Media Management systems exist. Hootsuite is one of the easiest ways to gather all your different channels and profiles onto one dashboard. Schedule your post, write your content, reply to commentors, and more, all from a single window. Hootsuite's robust analytics allow you to compare the success of posts and content across all your channels at once.  

3

Tableau 

Paid Service

This business intelligence tool has a bit of a learning curve, but once mastered you can turn any set of data into an easily ingestible dashboard, presentation, graph or chart. Follower users from introduction to purchase! Learn and understand your customer's habits and processes, so you can harness their own tendencies to increase sales. 

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